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Nous du Collège - N 298 - Mars 2023
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Chloe&Maia: have. Today we have no planet B. It is time to start
Actually how we ended up creating our own brand changing our habits, little by little, to reduce the
comes from a funny story. Basically, we always got amount of thrown plastic bags. #banplasticbags.
along with each other. Then this day has come Every small step counts, and our community is the
where we decided to go to the beach in Batroun, living proof that we are stronger together!
and Chloe started talking about a dream she had, Youth: The youth tote bag. This tote bag was
standing at the Beirut port selling bucket hats and created to remind the Lebanese community of the
trading with big companies. She insisted on how power youth have on our country. We are the future.
realistic that was. We started talking and wondering We are here to understand the crises and reshape
“imagine if we really owned a brand”. At that time, Lebanon better than it has ever been. Youth gives
bucket hats were really trendy. So we did our research hope to our beloved population! Youth are the
and ended up searching for bucket hats materials all initiator of all the reconstruction projects that were
over the country. That idea was always on our minds, created after the blast! Youth are the ones that keep
and we were also watching the same tv show which this country alive! You are youth.
was “the society”. Then, the branding day came, Big fat yolo: “Big fat yolo”, life is full of surprises,
and we were supposed to find a name and logo. We risks, decisions making, happiness, sadness, parties,
started thinking about many brands name and then goodbyes, friendships, discoveries and so on. But
merged our current obsession and finally created what makes your life the best experience you will
“Bob Society” which reflects a whole community ever have is how you decide to lead your path. In
sense by the use of society and also a fashion sense fact, you do “only live once kid”, that’s why you
because we use the fashion vocabulary to talk about should enjoy every second of your life and create
bucket hats which is “Bob”. as many memories as possible with happy people
And here we are, two years later, doing tote bags! surrounding you :)
This is a green message: Special Earth Day 2021
Here are some of our designs storytelling: edition, this tote bag is a kind reminder for you guys
Flower: “Just be happy it drives people crazy”. The to feel concerned about the natural crises our planet
flower design was our first design ever. It has become is facing. Pollution rate has exceeded more than it
our best seller for over a year. This flower which has has ever been, animals are dying all over the world,
become really symbolic for our brand marks the temperatures are rising, icebergs are melting,…
start of this amazing journey. The pink color is the “the planet is calling you, PLEASE respond!” You
color of **love, kindness, and femininity,**which guys can make a difference.
fits perfectly with the quote we chose. Those aren’t Bob society is trying to raise awareness about it.
just words. This significative sentence is actually a By starting to substitute your daily shopping bags
reflection of today’s society. People tend to always with tote bags, a reusable solution and in our case
seek for other’s validation and forget to enjoy their fashionable, you are discouraging companies from
own life to the fullest. Bob society decided to producing plastic bags which can progressively lead
remind you that the starting point is yourself. If you to a global improvement.
start loving yourself, smiling, enjoying small things Chloé Daher 1 1
re
and actually being happy, you’re going to drive
people crazy “a tel point” that they’re going to start
focusing on themselves.
No thank u: “No thank u I brought my own bag”
The answer you should give to any sales clerk who
asks you “do you want a bag?” Plastic is one of the
main causes of global warming. By replying “yes”
to this person, you are damaging the only planet we